Are you looking for a perfect email marketing tool? Find out all that you need to know about the email marketing and e-commerce app GetResponse, in this detailed and informative article of ours!
Marketing automation for businesses in today’s time can be a bit complicated.
The ability to create fully customizable and easily scalable workflows is not so easy.
There’s a lot to do in the world of business but not enough resources.
Marketing has become very complex.
There’s a lot of hard work involved and lots of failures for the new businesses as well.
But, don’t worry! Along with all the hardships involved in the business world, we have something good as well! Guess what it is?
GetResponse is one of the most detailed marketing software
that well-developed businesses use all the time for the creation of content,
increasing traffic to their sites, and also for boosting their overall sales.
GetResponse also has an integrated email marketing system, landing pages, and autoresponders
that will let you automate all your key tasks
and become able to start the most effective campaigns of marketing possible.
The advanced analytics of GetResponse will make it very easy for you to track your ROI, leads, and also conversions.
With all of this, you will be able to understand exactly
what it is that your customers desire from your business.
GetResponse is going to help you take the success of your business to new heights. So, let’s discuss it in detail now.
What Is GetResponse?
In very simple words, GetResponse is an email marketing app that will let people do the following:
- Send emails to all the people on the mailing list.
- Be able to make a mailing list and then put data into it.
- Viewing and analyzing all the statistics that are related to the overall email campaign of a business or an organization.
- Be able to automate the emails with the use of the “auto-responders” feature.
In the last few years, the focus of GetReponse has moved from the narrow to a major marketing approach.
It is considered as an e-commerce and marketing solution
that is not just a simple email marketing tool as people think it is.
And guess what?
Now, GetResponse also offers all the e-commerce features required for achieving success on the internet,
landing pages, automated sales funnels, and landing pages.
If you take a look at the evolution of GetResponse,
you can see that it is a company/brand that is here for the long run.
It is growing and it is bound to become even bigger. So, if you’re thinking about using this app, you’ll be seeing a lot of benefits and good features that will help
you take your business to the next level.
Features Of GetResponse:
When we compare GetResponse with all the other email marketing apps/tools that are available in the market,
we can see that GetResponse has a lot more features even with its very basic plan.
GetResponse offers all the major features and tools that you would want from an email marketing app such as autoresponders,
analytics, list hosting, and also templates.
And as we said before,
it is growing and now it is also one of the leading e-commerce solutions
and not just an email marketing tool.
So, let’s take a look at some of the key features of GetResponse to see what it offers.
Autoresponders of GetResponse:
In very simple and easy words, you can consider the autoresponders to be mails or newsletters
that will be sent to your subscribers at the time that you have set.
Here’s an example of how it works;
- You can set it to send the mail/newsletter at once to any person who signs up and joins your mailing list.
- They could receive it more than a week later and you can offer them some discount or other incentives regarding your business.
- They could even receive it more than 3 weeks later. It all depends on what you want.
The key point of the autoresponder of GetResponse is its overall functionality. It offers one of the most detailed and useful autoresponder features.
You will have the option to send one of the following; time-based messages or action-based messages.
The time-based options will include things such as the example of time presented above and the action-based messages are basically
put into effect by the actions of the user such as:
- Subscribing to some list.
- The clicks.
- Their birthday.
- Completed transactions.
And there’s more to it.
Marketing Automation Tools Of GetResponse:
Along with the basic autoresponder tool that we just told you about, you should know that you will get a lot more complex
and higher-level tools for the purpose of sequencing your emails automatically using GetResponse.
This feature of the app is known as “Marketing Automation” and it is only available for those
who purchase the plus plan of GetReponse or the even higher ones.
This feature of GetResponse will allow the users to make an automation workflow with
the help of a simple and easy to use drag and drop builder.
You can simply make up an automation flowchart that will tell GetResponse what to do
when a user clicks on a specific offer or a link, and so on.
As you can see, the functionality that GetResponse offers is higher than what we can get from other such apps/tools.
The Email Templates of GetResponse:
Did you know that there are more than 200 email templates available on GetResponse?
This is a very high number of templates
and no other email marketing tool offers such a large number of templates.
There are some categories for specific types of email templates that focus on some specific goal
that a business has to achieve such as selling something, promoting, or just educating the customers.
The overall quality of the templates is very high.
This variety of email templates makes GetResponse stand out from the rest.
There are a lot of reporting and analytics options in GetResponse as well. You will be getting all the analytics from the basics to the advanced ones.
Following are some of the analytics and reporting features that are worth looking into.
- Metrics over time: you will be able to find out when most of the subscribers are taking action on the emails.
- Email ROI: you can also find out how effectively the email campaigns of your business are working and how they are affecting the sales so that you can alter your work accordingly.
- One-click segmentation: this will help you find out the people who did not engage with the content that you sent them and it will put them into a specific group (segment).
There are a lot more wonderful features like this that you will be getting from GetResponse. GetReponse is a tool that has the most features.
The Split Testing:
The split testing basically means having some alternatives
or variants of the e-newsletters that you will send to only a few people on the mailing list.
Then you’ll be able to see which version of the e-newsletter is performing better
and then you can send the better version to the rest of the email list.
Usually, the functionality that GetResponse offers is preferred by people when they are offered other such tools.
GetReponse comes at the top in terms of functionality and effectiveness.
The Landing Page Creator Of GetResponse:
The online advertising campaigns that utilize the landing pages will most likely generate a lot more leads if,
rather than just directing people to an information-filled website,
the users are guided to attractive pages that contain solid information and a clean, simple data capture form as well.
GetResponse offers something very beneficial in this matter that a lot of its competitors do not,
such as a landing page creator that is mobile friendly as well!
The Customer support Of GetResponse:
The customer support of GetResponse had been the best among all such tools
but it went down a little once the phone call support was stopped.
You can only get live chat support if you are a subscriber of the max plan.
Considering all the basic customer support that it offers, we can say that
the customer support of GetResponse is still a lot better than the rest of the email marketing tools out there in the market.
The Pricing Of GetResponse:
There are 4 main price plans for GetResponse.
- Basic — it starts at $15 per month to send an unlimited number of emails to up to 1,000 subscribers.
- Plus — it starts at $49 per month for sending mail to up to 1,000 subscribers.
- Professional — it starts at $99 per month for sending emails up to 1,000 subscribers.
- Max— depends on needs.
When you add more subscribers to the list, the costs go up.
At the top end of the pricing plan scale, you can expect to pay $450, $499, and even $580 per month to use GetResponse with a list that has 100,000 subscribers
on the basic, plus, and professional plans.
So, now you know that whether it is your email marketing needs or general e-commerce work,
you can use GetResponse to get the best results!
GetResponse offers the top features and tools for an affordable price. All the businesses and organizations will find it extremely useful and affordable as well.